Stop guessing your product costs. Start knowing them.

The Hidden Cost Problem

Most companies fly blind when it comes to product profitability:

• The Overhead Trap: Critical support, design, and dev roles are often lumped into "general overhead", hiding the true cost of specific products.
• The Shared Resource Dilemma: When one expert supports three teams, who pays for their time? Without data, it's just a guess.
• The Timesheet Friction: Precise time-tracking is hated by creative teams and often inaccurate. You need a middle ground between having no data and micromanagement.

A static org chart shows who reports to whom. Keyroles shows who works on what and what it costs. It turns your organizational structure into a transparent cost-allocation engine.

Activity-Based Costing, Simplified

You don't need a heavy ERP implementation to get clarity. Keyroles uses the structure you already have, roles and circles, to deliver financial insights.

• Define circles as products: Map your organization by value streams (e.g. "Product A", "Service B") instead of just departments.
• Assign effort, not just people: Use our lightweight "Effort" attribute to define how much focus a role requires (e.g., 20% or 8h/week).
• Calculate true margins: Combine role assignments with internal rates to see the exact personnel cost for every product or service.

The key benefit: Spot your profit drivers and loss leaders instantly. See which "low maintenance" product is actually consuming 40% of your support team's capacity.

From "Gut Feeling" to Data-Driven Decisions

Keyroles bridges the gap between HR, Operations, and Finance.

1) Make or Buy Decisions: Should you hire an agency or build in-house? With clear role definitions and effort data, you can compare your true internal costs against market rates instantly. No more apples-to-oranges comparisons.

2) Fair Cost Allocation: "We all work on everything" is a nice culture but a financial nightmare. Keyroles makes overlaps visible. Allocate shared resources (like DevOps or Design) fairly across the products that actually use them.

3) Due Diligence & M&A Ready: For investors and acquirers, clarity is value. Present a clear, mapped view of your human capital and cost structure. Show exactly how your team scales with revenue.

4) Exportable Intelligence: Your data isn't locked away. Export role and effort distributions directly to Excel or your BI stack for deep-dive financial modeling.