
By 2025, artificial intelligence has become as normal in our offices as email. We use it to write code, draft emails, and summarise meetings. But if you feel that your team is still struggling with the same old problems such as misunderstandings, dropped tasks, and confusion over who is doing what, you are not alone. A fascinating new study published this month, titled âAI Hasnât Fixed Teamwork, But It Shifted Collaborative Cultureâ, confirms exactly this suspicion. The researchers observed a software organisation from the early days of the AI boom in 2023 through to 2025. Their findings are a wake-up call for founders and managers everywhere.
The study found that, although AI tools made individuals significantly faster at tasks such as coding and writing, they did not address the underlying issues of collaboration. The core challenges of teamwork, such as accountability and fragile communication, remained largely unresolved.
AI tools are excellent at getting things done. They can generate a report in seconds. But they cannot tell you who should generate that report, why it matters, or who needs to approve it. The research highlights that, despite our hopes that AI would act as an âintelligent coordinatorâ to align our projects, it has mostly remained a tool for personal productivity. The result is a team of individuals working hard in isolation, often without a clear idea of how their efforts fit together.
This is where the concept of role-based work structures becomes crucial. While AI provides the speed, your organisational structure must provide the direction. In a traditional position-based company, you have a job title (e.g. âMarketing Managerâ). This title is often broad and static. When work becomes complex, especially in the fast-paced world of 2025, it can be unclear whether the âMarketing Managerâ or the âContent Leadâ is responsible for the new AI newsletter. In a role-based organisation, people are not defined by their titles, but by the roles they own. A role is a clear, focused set of accountabilities. One person might hold five different roles. For example, you might have the âSocial Media Publisherâ and âEvent Plannerâ roles. If the social media work becomes too much, you can hand that role to someone else without changing your job title.
The authors of the study noted that âambiguity around accountabilityâ was a persistent issue that AI had failed to resolve. Role-based structures address this issue by posing one fundamental question: âWhich role is accountable for this?â When using a role-based structure, you are not just creating an organisational chart; you are building a dynamic map of accountability. This provides clarity, as everyone knows exactly what is expected of them. It also improves agility when priorities change (as they always do), and provides a clear path to address tensions.
The researchers found that, by 2025, efficiency had become the norm and the use of AI was a sign of professionalism. However, for a team to be truly professional, more than just fast tools are needed. It also needs clear rules of engagement. Adopting a role-based approach provides the âscaffoldingâ that the research suggests is missing. You create an environment in which:
We cannot automate our way out of bad management. As the study shows, technology alone cannot fix organisational culture or improve communication. If you want to build a team that will have a real impact in the AI era, start by clarifying your organisational structure. Foster a culture of clear accountability, ensuring that every team member really owns their role and purpose.